Areffa Brand Story

indaba yethu......

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UMSUNGULI

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Isikhathi singunaphakade, iwashi liyohlala phakade. Ngokubuyekezwa nokuphindwaphindwa kwemakethe, uMnu. Liang Xizhu uthole ukuthi ukukhumbuza abantu ukuthi bahlole isikhathi kungcono kunokubasiza bajabulele isikhathi.

Imisebenzi yokukhempa iyisinqumo esisha senhlalo kanye nendlela yokuphila yokuthi abantu baphumule, basondele emvelweni, futhi bajabulele indlela yokuphila yesitayela seholide ezindaweni zokuhlala zasemadolobheni isikhathi eside.

Ngesikhathi ecwaninga, ethuthukisa futhi ekhiqiza ifenisha egoqwayo yemikhiqizo edumile yamazwe ngamazwe, uMnu. Liang Xizhu waba nomuzwa wokuthi abantu basemaphandleni kufanele bajabulele imikhiqizo yefenisha egoqwayo yekhwalithi ephezulu, ngakho wenza yonke imizamo yokwakha uhlobo lwe-Areffa futhi wazimisela ukuba yinkampani yabo esezingeni eliphezulu yangaphandle yokukhempa yokungcebeleka.

Inqubo

 

Kusukela ngo-1980 kuya ku-1984

 

Iqembu laseHong Kong Crown Asia Watch

Unjiniyela e-Hong Kong Golden Crown Watch Manufacturing Co., Ltd

 

Kusukela ngo-1984 kuya ku-1986

 

Isungulwe i-Hong Kong Xun Cheng Watch Industry Co., Ltd

I-Shenzhen Anwei Watch Manufacturing Factory

 

1986

 

Ukusungulwa kwe-Hong Kong Anwei Jewelry Metal Manufacturing Co., Ltd

I-Foshan Nanhai Anwei Watch Industry Co., Ltd

 

Ekuqaleni kuka-2000

 

Ukuthuthukisa ifenisha egoqayo yangaphandle

Ekuqaleni, besisebenzisana nemikhiqizo eminingi eyaziwa emhlabeni jikelele

 

2003

Isungulwe i-Foshan Areffa Industry Co,.Ltd.

 

2018

Uwine Umklomelo Wedizayini Enhle we-Tokyo 2018

 

2021

Umkhiqizo wangaphandle osezingeni eliphezulu i-Areffa wethula imakethe

 

2024

 

I-Areffa isiwuphawu lwangaphandle olusezingeni eliphezulu, futhi isitulo sikadrako ondizayo we-carbon fiber siwine Umklomelo We-German Red Dot Design.

 

Ukuqhubekela phambili yonke indlela

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UMnu. Liang Xizhu, umsunguli we-Areffa, uneminyaka engu-44 yobuciko obuhle kakhulu, obuhambisana nezinqubo zokukhiqiza zefektri eziyinkimbinkimbi nezivuthiwe. Uthuthuka kancane kancane endleleni yokubambelela emibonweni yokuqamba izinto ezintsha, ukuvikelwa kwemvelo, kanye nokubonga, eqopha yonke imininingwane ngezindinganiso eziqinile, enze umkhiqizo udunyiswe kakhulu futhi uthandwe ngabathengi.

 

UKUTHUTHUKISWA KWAMABHIZINISI

 

I-Foshan Areffa Industry Co,.Ltd. yasungulwa ngo-2003 futhi iyibhizinisi laseHong Kong elixhaswe kwamanye amazwe elitholakala eFoshan, esifundazweni saseGuangdong.

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Injongo yenkampani: Ukuletha ifenisha egoqekayo yekhwalithi ephezulu nenethezekile ezigidini zemizi, ukwenza izimpilo zabantu zibe ngcono.

Umbono webhizinisi: Ukuze ube uhlobo oluphezulu lwefenisha egoqekayo yangaphandle ekhethwa abantu.

Amanani: Ikhasimende kuqala, ukusebenzisana, ukwamukela ushintsho, ukuqiniseka, ukubonga nokuzinikela, ukwethembeka nokwethembeka, imiphumela iyinkosi.

Namathela ku-altruism, yenza isibopho emphakathini, futhi wakhe ibhizinisi elinomthwalo wemfanelo.

Ifilosofi yebhizinisi: Ngemikhiqizo yekhwalithi ephezulu, izinsizakalo ezisezingeni lokuqala, ukuphathwa okucolisisiwe nezinqubo zokuthengisa, kuhlanganiswe namamodeli amasha okudayisa aku-inthanethi nokungaxhunyiwe ku-inthanethi namamodeli amasha okuthengisa emidiya, sihlose ukuxazulula izinkinga zokuphathwa kwebhizinisi nokuthengisa kumakhasimende ethu, futhi sisize iqembu labantu abanamaphupho lidale isimo sokuwina-wina ndawonye!

Umbhede ogoqwayo

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I-rack yokugoqa

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Isibhakabhaka

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Carbon Fiber Dragon Usihlalo

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ICarbon Fiber Phoenix Usihlalo

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Isihlalo seCarbon Fiber Snowflake

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I-Carbon Fiber Camping Trolley

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I-Carbon Fiber Folding Table

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Isikhwama Esivamile

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Izikhwama

Le nkampani inamakhono esevisi eyodwa-stop kusukela ekuklanyeni nasekuthuthukisweni kokukhiqiza nokuthengisa, i-OEM, i-ODM, egxile ekukhiqizeni izihlalo ezigoqayo zangaphandle eziphezulu, amatafula asongekayo, imibhede egoqayo, ama-racks, ama-grill, ama-grill, amatende, ama-canopies, uchungechunge lwe-carbon fiber, izikhwama zokugcina, izikhwama zokungcebeleka neminye imikhiqizo. Inkampani iphethe izitifiketi zekhwalithi ze-ISO9001 kanye ne-SGS.

Le nkampani ineminyango eminingi ehlanganisa ucwaningo nentuthuko, ukukhiqiza (ukukhanda, ukuhlanganisa, indawo yokusebenzela yokuthunga), ukupakisha, ukuhlolwa kwekhwalithi, kanye nohwebo lwangaphandle.

Imikhiqizo yethu idayiswa kahle emazweni nasezifundeni ezingaphezu kuka-20 ezihlanganisa i-Japan, iNingizimu Korea, i-Europe, iMelika, ne-Australia, futhi silondoloza ubudlelwano obunesu besikhathi eside nemikhiqizo eminingi yasekhaya neyamazwe ngamazwe.

 

UKUTHUTHUKISWA KOMTHETHO

 

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Uhlobo lobunikazi be-Areffa inkampani ezibophezele ngokugcwele ukulwakha ngo-2021 luhlanganisa ngokugcwele ifilosofi yokuthuthukiswa kwenkampani kanye nokuphishekela ukubaluleka.

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Isihlalo sokuqala sokugoqa i-Areffa carbon fiber, i-Flying Dragon Chair, yawina Umklomelo We-German Red Dot Design ngo-2024! Imikhiqizo eminingi iwine Umklomelo Wedizayini Enhle YaseJapan futhi inezitifiketi zelungelo lobunikazi ezingaphezu kuka-60.

 

I-Areffa ibambelela ekugxileni kukhwalithi ephezulu, umklamo wangempela, ubuciko obuhle, kanye nomklamo oyingqayizivele osebenzayo, ohlanganisa isitayela esiyingqayizivele esenza abasebenzisi bazizwe bejabule futhi bekhululekile.

Okubalulekile ukuthi i-Areffa ihlinzeka abathengi ngemikhiqizo yekhwalithi ephezulu kanye nezinsizakalo zokunaka, futhi ithembisa ngokuzithoba iwaranti yempilo yonke, evumela abathengi ukuthi bathenge ngokuthula kwengqondo futhi basebenzise ngokuthula kwengqondo.

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Ukukhethwa kwekhwalithi ephezulu kuka-Areffa nobungcweti obuhle kuzuze ukunconywa nothando olusabalele kubathengi.

Imikhiqizo ye-Areffa ihlukene ngesitayela, ingasindi kodwa izinzile, ilula kodwa isemfashinini, ihlangabezana nezidingo zamaqembu ahlukene abantu.

I-Areffa isithuthuke yaba wumkhiqizo wangaphandle waseShayina osezingeni eliphezulu ohlanganisa ucwaningo nentuthuko, ukukhiqiza, ukuklama, ukuthengisa, kanye nenkonzo njengebhizinisi elisezingeni eliphezulu.

Njengamanje, i-Areffa inabasebenzi abasebenzisanayo emazweni amaningi nasezifundeni ezihlanganisa i-United States, Canada, Japan, South Korea, Taiwan, Southeast Asia, kanye nasemadolobheni afana neBeijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Chengdu, neXi'an eChina.

 

BRAND CONCEPT

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Phikelela ekusunguleni nasekubongeni

 

Imikhiqizo yeqophelo eliphezulu ye-Areffa nayo ihlangabezana nokuphishekela kwawo wonke umuntu impilo yokuzilibazisa.

U-Areffa uhlala ezama futhi esungula izinto ezintsha ukuze enze imikhiqizo ebaluleke kakhulu nemikhiqizo enethonya.

U-Areffa ubheke ngabomvu ukuthi ngelinye ilanga abe yiphayona embonini yefenisha yangaphandle.

 

Ilula kodwa ayilula

U-Areffa ubelokhu ebambelele emcabangweni wokuba lula, ngoba ukulula kuyindlela.

I-Areffa izoqhubeka nokusekela le filosofi kanye nemikhiqizo yokuklama ehlangabezana nezidingo zabathengi ezindaweni eziningi, okuhlanganisa ukwephula imikhawulo yendabuko futhi ngokushesha ibe uphawu oluvelele kokubili ngaphakathi nangaphandle.

 

Ayihlukile, kodwa ihlukile kwabanye

 

I-Areffa ithuthukisa intuthuko yayo ezweni lonke ngenkathi igcina isiko layo lebhizinisi. Ngaphezu kokuletha imikhiqizo elula nenhle emhlabeni, u-Areffa ufuna futhi ukusabalalisa umoya wenkululeko ezindaweni ezihlukahlukene. Kubantu banamuhla, uma kuqhathaniswa nokusetshenziswa kwemikhiqizo, bazimisele kakhulu ukuba ama-protagonists nama-ejenti amahhala.

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Izikhwama ezingenhla zonke zenziwe ngezinto ezisele

Namathela ezimisweni zekhwalithi ephezulu kanye nokuvikelwa kwemvelo

Ngesikhathi senqubo yokukhiqiza umkhiqizo, i-Areffa isebenzisa ngokugcwele izinsiza ukuze icubungule futhi iphinde isebenzise indwangu esele ekusikeni izindwangu zezihlalo zesihlalo kanye nendwangu yesihlalo esigaywe kabusha ekulungiseni, iguqule imfucuza ibe yigugu.

Ngesikhathi esifanayo, siphinde sisebenzisane namanyuvesi ukuze sibandakanye abafundi ekwakhiweni komkhiqizo, okubavumela ukuthi baveze ubuhlakani babo namakhono. Lokhu akufezi nje kuphela ukubambisana kwebhizinisi lesikole, kunikeza abafundi amathuba angokoqobo, kodwa futhi kwengeza ubungqabavu obusha nezinto zemfashini emikhiqizweni.

 

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Ngokuhlanganisa ubuciko bendabuko kanye nomklamo wesimanje, kusetshenziswa amasu amahle kakhulu njengokuhlanganisa okumsulwa okwenziwa ngesandla, izikhwama zokungcebeleka zemfashini eziyingqayizivele kanye neminye imikhiqizo kwakhiwa. Inqubo ngayinye yokukhiqiza igcwele umsebenzi onzima nokuhlonipha ubuciko bezisebenzi, okuvumela abathengi ukuthi bazizwe bekhanga imfashini kanye nokubaluleka kokuvikelwa kwemvelo kanye nentuthuko eqhubekayo lapho besebenzisa le mikhiqizo.

 

I-BRAND STANDARD

 

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I-Myanmar Teak Wood

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I-bamboo yemvelo engaphezu kweminyaka emi-5

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Indwangu ye-Oxford ye-1680D ithuthukiswe ngokuzimela futhi yakhiqizwa

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I-Dyneema engenisiwe

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I-Cordura engenisiwe

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I-Carbon Fiber

Uma kuqhathaniswa nezinye izinhlobo, i-Areffa igcizelela kakhulu ikhwalithi yezinto ezingavuthiwe kanye nesitayela sokuklama esisebenzayo, ibeka kuqala izinto zemvelo zayo yonke imikhiqizo.

U-Areffa ukuqonda ngokujulile ukubaluleka kwekhwalithi yomkhiqizo nokusebenza komkhiqizo. Kusukela emthonjeni wezinto zokusetshenziswa kuye ekukhiqizeni okulandelayo nasekubunjweni kwezinto zokusetshenziswa, silawula ngokuqinile futhi silwela ukwenza kahle, sikwenze kungabi nasici.

 

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Ukuhlolwa komkhiqizo oqediwe kancane, ukuhlolwa komkhiqizo oqediwe, ngokucophelela; Yonke imininingwane yobungcweti, isikulufu ngasinye, yonke into ekhethiwe, kanye naso sonke isikhathi, sipholisha ngokucophelela, futhi ubuciko obuthambile nobunhle bungamelana nokucutshungulwa kwesikhathi. Lona umoya wobuciko, umoya webhizinisi, kanye nesikhali somlingo sokuqinisekisa ukuzinza nokuthuthukiswa kwesikhathi eside kwamabhizinisi.

 

BRAND VISION

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Ukukhempa kuwuhlobo oluthile lokuzijabulisa kanye nokuphishekela izinto ezingokomoya, ukulangazelela kwabantu imvelo. U-Areffa uthemba ukuletha abantu eduze nemvelo, abantu kubantu, kanye nabantu ekuphileni ngokusebenzisa amatende.

Ngezinto zokukhempa eziphathwayo ze-Areffa, gwema ukuphithizela kwedolobha futhi uhlole uhlobo oluhlukile lwesipiliyoni. Emvelweni, ungajabulela umoya nemvula, ubukele izintaba namanzi, futhi ulalele izinyoni zicula futhi zidansa. Ziningi izinto ezinhle ezikulindile.

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I-Areffa ihlose ukukudalela indlela yokuphila yamahhala neyokungcebeleka, ukuhlinzeka ngempahla ye-boutique elula, esebenzayo, enhle, neyemfashini yabathanda ngaphandle emhlabeni jikelele. Ngokuklama, sizokwabelana ngemicabango yethu ngempilo nomhlaba futhi silethe injabulo kuwo wonke umuntu othanda ukuphila.

Umkhiqizo we-Areffa uxazulula ngenkuthalo izinkinga ezahlukahlukene okuhlangatshezwane nazo ekuphathweni kwebhizinisi kanye nenqubo yokuthengisa kumakhasimende ngokuqhubeka nokwenza ngcono ikhwalithi yomkhiqizo, ukuthuthukisa ikhwalithi yesevisi, ukuqinisa ukuphathwa kwebhizinisi, kanye nokusungula amamodeli okuthengisa, kuhlanganiswe nezindlela ezintsha zokuthengisa eziku-inthanethi nezingaxhunyiwe ku-inthanethi nezindlela ezintsha zokuthengisa zemidiya. Izibophezele ekuzuzeni inzuzo efanayo kanye nentuthuko efanayo nabalingani baseGuangzhou.

 

I-Areffa yamukela abathengisi nama-ejenti avela emhlabeni wonke ukuthi abuze ngezindaba zama-franchise. Sibheke ngabomvu ukusebenzisana nawe ukuze sakhe ikusasa elingcono!

 


Isikhathi sokuthumela: Mar-18-2025
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