Umsunguli Wethu
UMnu. Jimmy Leung, umsunguli, unesipiliyoni seminyaka engama-43 ekukhiqizeni amafekthri futhi ube yedwa umnikazi wezimboni iminyaka engama-36.
Kusukela ngo-1980 kuya ku-1984, wasebenza njengonjiniyela e-Hong Kong Crown Asia Watch Group naseHong Kong Golden Crown Watch Manufacturing Co., Ltd.
Kusukela ngo-1984 kuya ku-1986, wasungula i-Hong Kong Hip Shing Watch Co., Ltd. kanye ne-Shenzhen Onway Watch Manufacturing Factory.
Ngo-1986, wasungula i-Hong Kong Onway Watch Metal Co., Ltd. kanye neFoshan Nanhai Onway Watch Industry Co., Ltd.
Ekuqaleni kuka-2000, waqala ukuthuthukisa ifenisha yokugoqa yangaphandle futhi ubelokhu ebambisana nemikhiqizo eyaziwayo emazweni amaningi.
Wabe esesungula iFoshan Areffa Industry Co., Ltd ngo-2003 futhi wethula uhlobo lwangaphandle i-Areffa ngo-2021.
U-Areffa ungumkhiqizi wamawashi kanye nefenisha egoqekayo yangaphandle enesipiliyoni seminyaka engaphezu kwengu-20.Besithumela imikhiqizo yekhwalithi ephezulu yokukhempa yangaphandle eyenziwe futhi enegunya lobunikazi yithina emazweni angaphandle, okuhlanganisa iSouth Korea, Japan, Europe njll.
Njengoba imakethe ishintsha, esikhundleni sokukhumbuza abantu ukuthi babheke isikhathi, umsunguli wethu - UMnu Jimmy Leung wanquma ukwakha uphawu olutshela abantu ukuthi bazise futhi bajabulele isikhathi.Imisebenzi yokukhempa iwukuxhumana okusha komphakathi kanye nendlela yokuphila yabantu abahlala emadolobheni ukuze baphumule, basondele emvelweni, futhi bajabulele impilo yesitayela sokungcebeleka.
Ngenkathi esakha futhi ekhiqiza ifenisha egoqwayo yemikhiqizo edumile emhlabeni wonke, uMnu. Jimmy Leung ulwela ukukhiqizela abantu bendawo imikhiqizo yefenisha egoqwayo yekhwalithi ephezulu.Ngakho-ke, wazinikela ekwakhiweni komkhiqizo - i-Areffa, futhi wanquma ukuba yi-Chinese high-end outdoor camping brand.
Ukuthuthukiswa Komkhiqizo
I-Areffa yasungulwa eFoshan, eChina ngo-2021.
Imikhiqizo yayo ihlanganisa: amatende, ama-canopies, ama-campers, izihlalo ezigoqayo, amatafula agoqayo, imibhede egoqwayo, ama-racks agoqayo, ama-barbecue grills, njll.
Ukukhetha kwethu kwekhwalithi ephezulu kanye nobuciko obuhle buzuze ukunconywa nothando olusabalele kubathengi.
Sonke isikulufu esincane sihlanganiswe ngokuphelele ekubunjweni kwengxenye ngayinye.Ubuciko obuthambile nobukhazikhazi bungamelana nokuhlolwa kwesikhathi.
Imikhiqizo yethu ihlukene ngesitayela, ayisindi kodwa izinzile, ilula kodwa isemfashinini, futhi ihlangabezana nezidingo zamakhasimende ahlukene.
Nge-R&D eqhubekayo kanye nokusungulwa kwethimba labaklami abakhulu, manje sesinemikhiqizo enelungelo lobunikazi engama-38, futhi yathuthukiswa yaba uhlobo oluphambili lwangaphandle e-China oluhlanganisa i-R&D, ukukhiqiza, ukuklama, ukuthengisa kanye nenkonzo ibe ibhizinisi elisezingeni eliphezulu.
Amazinga Omkhiqizo
Siyayazisa ikhwalithi yezinto ezingavuthiwe kanye nesitayela sokuklama esisebenzayo.Yonke imikhiqizo ibeka kuqala izinto zemvelo: 1. I-teak yaseBurma evela emahlathini angenalutho;2. Uqalo lwemvelo oluneminyaka engaphezu kwengu-5 ubudala, njll. Kusukela emthonjeni wezinto ezingavuthiwe kuya ekukhiqizeni okulandelayo nasekubunjweni kwezinto ezingavuthiwe, silawula ngokuqinile ngokwezidingo zethu zokuthenga, sihlola imikhiqizo esesiphelile, futhi sihlola imikhiqizo eqediwe.
Sicophelela kuyo yonke imininingwane yenqubo, isikulufu ngasinye, ukukhetha kwezinto ezibonakalayo, nangaso sonke isikhathi.Ngomoya wobuciko nosomabhizinisi, sipholisha imikhiqizo yethu ngenhliziyo yonke futhi silwela ngempela ukwenza kahle.
Sazi kahle ukubaluleka kwekhwalithi yomkhiqizo nokusebenza komkhiqizo, futhi siyaphikelela ekugxileni kukhwalithi ephezulu kanye nomklamo wangempela.Ubuciko obuhle obuhlanganiswe nomklamo oyingqayizivele osebenzayo buqukethe isitayela esiyingqayizivele senza amakhasimende ethu azizwe enelisekile futhi ekhululekile.
Brand Concept
Kusuka Emgwaqeni Omkhulu Kuya Kwelula
Sigcizelela ekusunguleni nasekubongeni.Imikhiqizo yethu yekhwalithi ephezulu iphinde ihlangabezane nokuphishekela kwawo wonke umuntu impilo yokuzilibazisa.
Ngezilingo eziqhubekayo kanye nokuqanjwa okusha, silwela ukwakha umkhiqizo onethonya futhi senze imikhiqizo yethu ibe nenani eliphezulu.
Sibheke ngabomvu ukuba ngamaphayona embonini yefenisha yangaphandle.
Ubulula yindlela esibona ngayo ukuphila.Umkhiqizo omuhle kufanele ucabange futhi ukwazi ukwenza abasebenzisi bazizwe bejabule futhi bekhululekile.
Besilokhu sinamathela embonweni wokwenza izinto zibe lula, futhi sizoqhubeka nokuklama imikhiqizo ehlangabezana nezidingo zabathengi ezindaweni eziningi.
Sizibophezele ukwephula imingcele yesiko.Nakuba kungebona sodwa emakethe, kodwa silwela ukuhluka m.
Nakuba sikhulisa ijubane lethu lentuthuko ezweni lonke, siphinde sigcizelele ekugcineni isiko lethu lebhizinisi.
Ngaphezu kokuletha imikhiqizo elula nenhle emhlabeni, sifuna futhi ukusabalalisa umoya wenkululeko yonke indawo.
Kubantu banamuhla, bazimisele kakhulu ukuba i-protagonist kanye ne-ejenti yamahhala kunokusebenzisa imikhiqizo.
Brand Vision
Ukukhempa kuwuhlobo oluthile lokuzijabulisa, ukuphishekela izinto ezingokomoya, kanye nesifiso sabantu ngemvelo.
Sithemba ukusondeza abantu eduze nemvelo, ukwakha ukuxhumana phakathi kwabantu nabantu, kanye nobudlelwano phakathi kwabantu nempilo ngokusebenzisa amatende.
Thatha impahla yethu yokukhempa ephathekayo ukuze uqhelelane nokuphithizela kwedolobha futhi uhlole umuzwa wesitayela ohlukile.
Emvelweni, ungajabulela umoya nemvula, ubone izintaba nemifula, noma ulalele ukucula kwe-bir
